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To cap off the first day of Prepaid Expo USA in Las Vegas on March 12, Paybefore honored its 2012 Paybefore Awards Winners and revealed for the first time the Best-in-Category winners as well as Industry Achievement Winners.

Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel, quoted fellow judge Brian Kibble-Smith, saying, “These entries disregard the idea of false limits. If the financial pie is too small, slicing it differently won’t help, so make it larger. The prepaid industry is showing in this competition that the way to do this is through ingenuity and inventiveness …”  

Along with Kibble-Smith, who is an expert in government payments, Brian Dunne, of the Incentive Marketing Association, Europe and Kirsten Trusko of the Network Branded Prepaid Card Association served as outside judges for this year’s awards, which drew entries from across the globe. Companies competed in 20 categories for the sixth annual Paybefore Awards, and many international programs took home top honors, including programs from the U.K., Ireland and India.  

“The range of geographies proves that prepaid is a solution to very different global needs,” DeBonis added.
The Best-in-Category winners are:

One4all Gift Card
  • The Gift Voucher Shop
Best General Purpose Reloadable Program
Western Union Reloadable MoneyWise Prepaid MasterCard
  • Western Union
Best Government-Funded Prepaid Program
Benefits Direct
  •  Prepaid Resources
Best Prepaid Incentive, Reward, Rebate or Loyalty Program
Paylution Visa Prepaid Card
  • hyperWALLET Systems Inc., The Bancorp Bank, FIS Payment Solutions Group
Walmart Money Network MasterCard Paycard 
  • Walmart, First Data
Best International Travel/Remittance Prepaid Program
Israel Postal Bank Visa Prepaid USD Card
  • Israel Postal Bank, Payoneer
Best Emergency/Insurance/Non-Government Benefits Prepaid Program
Aviva Visa Options Card
  • Aviva, FIS
Best Youth/Student/Campus Prepaid Program
SpendSmart Prepaid MasterCard
  • BillMyParents
Best Health Care/Health Benefits Prepaid Program
InComm/Medagate OTC Network Solution
  • InComm
Best Prepaid Gaming Card
Gift Card Payment Network
  • Openbucks
Best Digital Currency
paysafecard
  • paysafecard group
Most Effective Prepaid Marketing (tie)
Discover Campus Card Marketing Toolkit
  • Discover Network
Green Dot Comprehensive Marketing Program
  • Green Dot Corporation
Best Prepaid Card or Packaging Design
Walmart MoneyCard
  • Walmart, Green Dot Corporation, GE Capital Retail Bank
Best Virtual or Mobile Prepaid Application
Google Wallet Prepaid Card
  • Google, First Data, MasterCard
Best Consumer Value in Prepaid—U.S. Solutions
Western Union Gold Prepaid MasterCard
  • Western Union
Best Consumer Value in Prepaid—International Solutions
Freedom Prepaid Card
  • DCB Bank Ltd., Itz Cash Card Limited, Visa
Most Effective Prepaid Solution
Amway Automation Program
  • Itz Cash Card Limited, Amway India
Best Non-U.S.-Based Prepaid Program
Orange Cash Prepaid MasterCard
  • Everything Everywhere, PrePay Solutions
Most Innovative Prepaid Program
Google Prepaid Card
  • Google, First Data, MasterCard
Top Prepaid Retailer
Giant Eagle
Breakout Prepaid Company of the Year
American Express
The final award of the night, Industry Achievement, was given to Anil D. Aggarwal and Jonathan Weiner, chairman and CEO and executive vice president, respectively, for processing technology company TxVia.
“Industry Achievement Winners are not only significant figures in their own companies, they’re colleagues who have demonstrated a history of commitment or extraordinary service to the industry as a whole,” explained Paybefore CEO Marilyn Bochicchio.
Past Industry Achievement winners served as judges for this year’s award and took to the stage to honor Aggarwal and Weiner.
“While their technological achievements in prepaid are impressive, it’s what they’ve done to build and support the infrastructure of the industry—most notably creating the Network Branded Prepaid Card Association, this conference and Paybefore, the leading provider of news and information to the global prepaid industry—that compelled the judges to cast their votes for Anil and Jon,” said Judith Rinearson, a 2008 recipient of the award.   
“It is because of their tireless work bringing industry participants together and supporting the collective knowledge base and voice of the industry that we are proud to present this year’s Industry Achievement Award to Anil D. Aggarwal and Jonathan Weiner,” Rinearson said.
Stay tuned to Paybefore for write-ups on all our winners. And join us in London on March 20, where Paybefore will be presenting its first Paybefore Awards Europe at the Gift Card, Gift Voucher and Reloadable Card Summit.

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